Ecommerce Backlinks: A Complete Guide to Boosting Your Online Store’s SEO

Introduction

In the competitive world of ecommerce SEO, building high-quality backlinks is one of the most effective ways to increase your store’s authority and improve search engine rankings. But how do you build strong ecommerce backlinks?

In this guide, we’ll explore ecommerce link building strategies, explain why backlinks matter for online stores, and share actionable tips on how to build backlinks for ecommerce websites to boost traffic and sales.

Why Ecommerce Backlinks Matter

Backlinks serve as votes of confidence from other websites, telling search engines that your ecommerce site is credible and valuable. Here’s why ecommerce backlinks are essential:

• Higher Search Rankings: Websites with quality backlinks tend to rank higher in Google search results.
• Increased Organic Traffic: More visibility = more potential customers finding your store.
• Stronger Domain Authority: Backlinks from trusted websites improve your site’s credibility.
• Better Indexing: Search engines crawl and index websites faster when they have strong backlinks.

Best Ecommerce Link Building Strategies

To build effective ecommerce backlinks, follow these proven strategies:

1. Guest Blogging for Ecommerce Websites

Guest blogging remains one of the most effective ecommerce link building strategies. Find industry-relevant blogs and contribute high-quality content that includes a backlink to your ecommerce store.

Steps to get started:

• Research high-authority blogs in your niche.
• Pitch valuable content ideas.
• Include a natural link to your product or category pages.

2. Build Backlinks with Product Reviews and Influencers

Partner with bloggers, influencers, and YouTubers who review products. This is a powerful way to earn high-quality backlinks while increasing brand awareness.

How it works:

• Reach out to influencers and bloggers in your niche.
• Offer a free product in exchange for an honest review.
• Ensure they link back to your product page.

3. Use Resource Pages for Ecommerce Backlinks

Many websites have resource pages that link to useful products, guides, and industry tools.

How to get featured:

• Search Google for relevant resource pages:
  Example: intitle:“resources” + your niche
• Reach out to site owners and suggest adding your product.
• Offer a compelling reason why your store deserves a mention.

4. Leverage Broken Link Building

Broken link building is an advanced ecommerce link building tactic that involves replacing dead links on other websites with your own.

How to do it:

• Use tools like Ahrefs or Screaming Frog to find broken links.
• Contact the website owner and suggest replacing the dead link with yours.
• Offer a similar or better resource to increase acceptance.

5. Create Shareable Content (Infographics, Guides, and Videos)

Content marketing is a powerful way to earn natural backlinks. Create content that adds value, such as:

• Infographics showcasing industry trends.
• How-to guides related to your products.
• Video tutorials demonstrating product use.

6. Get Listed in Ecommerce Directories

Being listed in niche-specific directories helps build authoritative backlinks.

Best directories for ecommerce backlinks:

• Google My Business
• Yelp
• Bing Places for Business
• Chamber of Commerce
• Industry-specific directories

7. Partner with Suppliers and Manufacturers

If you sell branded products, ask manufacturers and suppliers to link to your store as an authorized retailer.

Steps to get backlinks:

• Contact suppliers and request a “Where to Buy” backlink.
• Ensure they link to your product pages or homepage.

Advanced Ecommerce Link Building Strategies

If you want to take your backlink strategy for ecommerce to the next level, try these advanced tactics:

8. Build Links with HARO (Help a Reporter Out)

HARO connects journalists with industry experts. Responding to journalist requests can help you earn high-quality backlinks from top publications.

How to use HARO:

• Sign up at HelpAReporter.com.
• Choose relevant queries in your niche.
• Provide valuable responses to journalists.

9. Steal Competitor Backlinks

Use SEO tools like Ahrefs, SEMrush, or Moz to analyze your competitor’s backlinks and replicate their best links.

How to do it:

• Enter your competitor’s URL into Ahrefs Backlink Checker.
• Identify strong backlink sources.
• Reach out to those websites and pitch your content or product.

10. Internal Linking for Ecommerce SEO

While internal links aren’t external backlinks, they improve SEO and site navigation.

Best practices:

• Link from high-authority pages to product pages.
• Use keyword-rich anchor text.
• Avoid too many internal links per page.

Common Ecommerce Link Building Mistakes to Avoid

To ensure success with ecommerce link building, avoid these common mistakes:

How to Monitor and Track Ecommerce Backlinks

To measure the success of your backlink strategy, use SEO tools to track your progress:

• Ahrefs Backlink Checker – Monitors new and lost backlinks.
• SEMrush Link Building Tool – Helps discover link-building opportunities.
• Google Search Console – Provides insights into indexed backlinks.
• Majestic SEO – Measures Citation Flow and Trust Flow.

Frequently Asked Questions About Ecommerce Backlinks

1. What are ecommerce backlinks, and why are they important?

Ecommerce backlinks are external links from other websites pointing to an online store’s pages, such as product pages, category pages, and blog content. They help improve SEO rankings, drive organic traffic, and boost domain authority. Search engines view high-quality ecommerce backlinks as a sign of credibility and trustworthiness, leading to higher search rankings.

2. How do ecommerce backlinks impact SEO rankings?

Search engines like Google use backlinks as a ranking factor to determine the authority of an ecommerce store. High-quality ecommerce backlinks from trusted and relevant websites signal search engines that your site is valuable. This results in:

• Higher rankings in search results
• Increased organic traffic
• Better brand visibility
• More referral traffic and conversions

3. What are the best ecommerce link-building strategies?

To build strong ecommerce backlinks, use these strategies:

• Guest blogging on industry-relevant blogs
• Product reviews and influencer partnerships
• Broken link building to replace outdated links with your store’s links
• Getting listed in business and niche-specific directories
• Building links from suppliers and manufacturers

4. How can I get backlinks for my ecommerce website?

Building backlinks for an ecommerce website requires a mix of organic outreach and content-driven strategies:

• Create shareable content like infographics, how-to guides, and case studies
• Reach out to bloggers and influencers in your industry for product reviews
• Submit your site to high-authority business directories
• Leverage HARO (Help A Reporter Out) to get backlinks from journalists
• Find broken links on competitor sites and suggest replacing them with your store’s links

5. How do I use guest blogging to build ecommerce backlinks?

Guest blogging is one of the best ecommerce link-building strategies. Follow these steps:

1. Identify high-authority blogs in your industry.
2. Pitch valuable content ideas that align with their audience.
3. Write an informative guest post with a natural backlink to your store.
4. Promote the post on social media to increase visibility.

Pro Tip: Avoid spammy guest blogging sites and focus on relevant, high-quality blogs in your niche.

6. How can product reviews help in ecommerce link building?

Product reviews are an effective way to earn high-quality backlinks. Here’s how:

• Partner with bloggers, influencers, and YouTubers who review products.
• Send them a free product in exchange for an honest review.
• Ensure they include a backlink to your product page in their review.

This not only boosts backlinks but also increases trust and conversions.

7. What are the best directories for ecommerce backlinks?

Listing your store in high-authority business directories can improve SEO and credibility. Some of the best directories include:

• Google My Business
• Yelp
• Bing Places for Business
• Better Business Bureau (BBB)
• Industry-specific directories (e.g., fashion, electronics, home goods)

8. How can I find broken links for ecommerce link building?

Broken link building is an advanced ecommerce link-building strategy. Follow these steps:

1. Use Ahrefs or Screaming Frog to find broken links in your industry.
2. Identify relevant pages where your store’s content fits.
3. Contact the website owner and suggest replacing the dead link with your store’s link.

This method improves SEO rankings while helping site owners fix their broken links.

9. How do I analyze my competitor’s backlinks for ecommerce SEO?

To outperform competitors, analyze their backlink strategy for ecommerce using tools like:

• Ahrefs Backlink Checker
• SEMrush Backlink Analytics
• Moz Link Explorer

Steps to steal competitor backlinks:

1. Find the websites linking to your competitors.
2. Reach out to these sites and pitch better content.
3. Offer guest posts, product reviews, or resource links.

10. What’s the best backlink strategy for ecommerce stores?

The best ecommerce backlink strategy involves:

• Diversifying backlink sources (guest posts, reviews, directories, broken links)
• Building links to product pages and category pages (not just the homepage)
• Avoiding spammy backlinks and focusing on quality over quantity
• Regularly monitoring and disavowing toxic links

11. How do I track and monitor ecommerce backlinks?

Use SEO tools to monitor your backlinks:

• Google Search Console (checks indexed backlinks)
• Ahrefs (tracks new and lost backlinks)
• SEMrush (analyzes backlink profile)
• Majestic SEO (measures Citation Flow and Trust Flow)

Regular monitoring helps maintain a strong and healthy backlink profile.

12. Can internal links improve my ecommerce SEO?

Yes, internal linking plays a crucial role in SEO and user experience. Internal links help:

• Pass SEO authority from strong pages to weaker pages
• Improve site navigation for users and search engines
• Reduce bounce rates and increase page views

Best practices for internal linking:

• Link from high-authority pages to product pages
• Use keyword-rich anchor text
• Avoid excessive internal links on a single page

13. How can I avoid Google penalties when building backlinks?

To prevent Google penalties, avoid:

• Buying backlinks (violates Google’s guidelines)
• Overusing exact-match anchor text
• Getting links from low-quality or irrelevant sites
• Using private blog networks (PBNs)

Instead, focus on natural, high-quality backlinks through content marketing, guest posting, and influencer outreach.

14. What are common ecommerce link-building mistakes to avoid?

15. How long does it take to see results from ecommerce backlinks?

Building ecommerce backlinks is a long-term SEO strategy. Depending on:

• Link quality and domain authority of referring sites
• Number of backlinks earned over time
• Google’s crawling and indexing process

Results typically show within 3-6 months, but consistent high-quality link-building accelerates rankings and traffic growth.

Conclusion

Building high-quality ecommerce backlinks is a long-term strategy that can drive organic traffic, improve rankings, and increase conversions. By following these ecommerce link-building strategies, you can establish a strong backlink profile that helps your online store grow.

Have you tried any ecommerce link-building techniques? Let us know in the comments!

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