Infographic Link Building – How to Earn Powerful Backlinks with Visual Content
Infographic Link Building: The Ultimate Guide to Boost Your SEO
Introduction
In today’s competitive digital landscape, infographic link building has become a powerful strategy for acquiring high-quality backlinks. Visual content like infographics is highly shareable, easy to understand, and attracts significant engagement, making it an ideal asset for earning organic backlinks.
If you’re looking to improve your website’s authority and search rankings, this guide will show you how to leverage infographic link building effectively.
| Strategy | Description | Benefit |
|---|---|---|
| Create High-Quality Infographics | Design visually appealing infographics with well-researched data and engaging visuals. | Increases shareability and backlink potential. |
| Optimize for SEO | Include target keywords in the title, description, and file name of the infographic. | Improves search engine visibility. |
| Host on Your Website | Publish the infographic on a dedicated webpage with relevant content. | Provides a central link for backlink generation. |
| Add an Embed Code | Provide an easy-to-copy embed code for others to share the infographic. | Encourages more websites to embed and link back. |
| Outreach to Bloggers & Influencers | Contact industry bloggers, journalists, and influencers to feature your infographic. | Generates high-authority backlinks. |
| Submit to Infographic Directories | List your infographic on submission platforms like Visual.ly and Infographic Journal. | Expands visibility and attracts more backlinks. |
| Promote on Social Media & Pinterest | Share on platforms like Twitter, Facebook, LinkedIn, and Pinterest. | Drives traffic and increases engagement. |
| Guest Posting with Infographics | Write guest blog posts and include your infographic as a visual asset. | Earns contextual backlinks from high-authority websites. |
| Reverse Image Search for Uncredited Links | Use Google Reverse Image Search to find sites using your infographic without attribution. | Reclaim lost backlinks. |
| Use HARO for Media Citations | Respond to journalist queries with insights from your infographic. | Secures backlinks from high-profile publications. |
| Include Data from Authoritative Sources | Use statistics from government websites, research firms, and industry reports. | Increases credibility and trustworthiness. |
| Leverage Infographic Partnerships | Collaborate with industry experts or influencers to co-create infographics. | Expands reach and backlink opportunities. |
| Track Backlinks Using SEO Tools | Monitor backlinks using tools like Ahrefs, SEMrush, or Google Search Console. | Helps measure performance and identify new linking opportunities. |
| Encourage Comments & Discussions | Allow users to comment and discuss the infographic topic. | Increases engagement and potential shares. |
| Repurpose Infographics into Videos | Convert static infographics into short explainer videos for YouTube and TikTok. | Expands content reach beyond static visuals. |
What is Infographic Link Building?
Infographic link building is the process of creating visually appealing infographics and encouraging other websites to share and link back to them. Since infographics simplify complex data and engage audiences, they are widely used for content marketing and SEO link-building strategies.
Why Are Infographics So Effective for Link Building?
| Benefits | Description |
|---|---|
| Highly Shareable | Infographics receive more shares on social media and websites than text-based content. |
| Easy to Understand | They present complex information in a visually appealing and digestible format. |
| Boosts Engagement | Readers spend more time on a page with an infographic, reducing bounce rates. |
| Generates Backlinks | High-quality websites embed infographics, providing valuable backlinks. |
| Enhances Brand Authority | Position yourself as an industry leader by sharing insightful data. |
How to Create an Effective Infographic for Link Building
Step 1: Choose a Relevant and Trending Topic
Selecting the right topic is crucial for infographic success. Consider the following:
- Use Google Trends to identify trending topics.
- Address a common industry problem with a visual solution.
- Analyze competitor infographics to find content gaps.
- Choose evergreen topics that stay relevant over time.
Step 2: Gather Data from Credible Sources
Ensure your infographic is fact-based by sourcing accurate and up-to-date statistics from:
- Government websites (e.g., census data, reports)
- Industry reports from market research firms
- Case studies and surveys from reputable organizations
- Well-known publishers and blogs in your niche
Step 3: Design an Eye-Catching Infographic
The design is just as important as the content. Follow these best practices:
- Use brand colors and readable fonts.
- Maintain a clean layout with a clear visual hierarchy.
- Incorporate icons, charts, and images to enhance clarity.
- Keep text minimal—let visuals convey the message.
- Optimize dimensions for easy sharing (e.g., 800px wide, unlimited height).
Step 4: Add an Embed Code for Easy Sharing
Make it easy for other websites to embed your infographic by providing a ready-to-use embed code.
Example Embed Code:
<div>
<a href="https://yourwebsite.com/infographic-source">
<img src="https://yourwebsite.com/infographic.jpg" alt="Infographic Title">
</a>
<p>Embed this infographic on your site: <br>
<textarea><a href="https://yourwebsite.com/infographic-source"><img src="https://yourwebsite.com/infographic.jpg" alt="Infographic Title"></a></textarea>
</p>
</div>Infographic Link Building Strategies
1. Publish the Infographic on Your Website
Before promoting your infographic, publish it on your blog or a dedicated landing page. Include:
- A short introduction with relevant keywords.
- The infographic embedded in the post.
- A call-to-action encouraging shares.
2. Reach Out to Bloggers and Influencers
Manually reach out to industry bloggers, journalists, and influencers who may be interested in sharing your infographic.
Email Outreach Template:
Subject: Enhance Your Post with This Data-Driven Infographic
Hi [Name],
I came across your article on [Topic] and loved your insights. I recently created an infographic on [Infographic Topic], which presents the data in a visually engaging way.
Would you be interested in embedding it in your post? Here’s the link: [Infographic URL]
Let me know what you think!
Best, [Your Name]
3. Submit Your Infographic to Directories
There are several infographic submission websites where you can publish your content for additional visibility.
| Infographic Directory | Submission Link |
| Visual.ly | https://visual.ly |
| Infographic Journal | https://infographicjournal.com |
| Reddit Infographics | https://www.reddit.com/r/infographics |
| Cool Infographics | https://www.coolinfographics.com |
4. Promote on Social Media and Pinterest
Infographics perform exceptionally well on visual platforms. Here’s how to promote:
- Share on Twitter, Facebook, and LinkedIn with a compelling caption.
- Upload to Pinterest, using keyword-rich descriptions.
- Create a carousel post on Instagram featuring different infographic sections.
5. Use Guest Posting for Additional Backlinks
Write guest blog posts related to your infographic topic and include the infographic within the content.
- Identify high-authority blogs accepting guest posts.
- Craft an original article incorporating the infographic.
- Include a link back to your website as the image source.
6. Reverse Image Search for Uncredited Backlinks
Use Google Reverse Image Search or Tineye to find websites using your infographic without attribution. Reach out and ask them to provide a proper backlink.
7. Leverage HARO for Infographic Citations
Sign up for Help a Reporter Out (HARO) and respond to journalist requests with insights from your infographic. This can result in backlinks from major media sites.
Common Mistakes to Avoid in Infographic Link Building
| Mistake | Why It’s Bad | Solution |
| Overloading with text | Reduces visual appeal | Keep text minimal, focus on visuals |
| Choosing irrelevant topics | Won’t attract backlinks | Research trending, data-driven topics |
| Poor design quality | Reduces credibility | Use professional design tools like Canva or Adobe Illustrator |
| Not including embed code | Makes it hard for others to share | Provide an easy-to-copy embed code |
| Not tracking backlinks | Missed SEO opportunities | Use Ahrefs or Google Search Console to monitor links |
Top 15 Frequently Asked Questions About Infographic Link Building
1. What is infographic link building, and why is it important for SEO?
Infographic link building is the process of creating visually appealing infographics and promoting them to earn backlinks from other websites. It’s important for SEO because:
- Infographics attract backlinks naturally, improving domain authority.
- Visual content is more engaging, leading to higher user retention.
- Search engines favor high-quality backlinks, which boost rankings.
- It enhances content marketing efforts, making information more shareable.
By implementing infographic link-building strategies, businesses can improve their online visibility and organic traffic.
2. How do I create an infographic for link building?
To create an effective infographic for link building, follow these steps:
- Choose a relevant and trending topic related to your industry.
- Gather data from authoritative sources to increase credibility.
- Use infographic design tools like Canva, Adobe Illustrator, or Piktochart.
- Ensure a clean, engaging layout with concise text and attractive visuals.
- Include branding elements, such as your logo and website URL.
- Optimize file size and format for easy sharing and embedding.
A well-designed infographic improves shareability and backlink potential.
3. What are the best tools to create infographics for link building?
Some of the best infographic creation tools include:
- Canva (Beginner-friendly with customizable templates)
- Piktochart (Great for business and marketing infographics)
- Adobe Illustrator (Professional design software for advanced users)
- Venngage (Ideal for data-driven infographics)
- Visme (Interactive elements for presentations and reports)
These tools help in designing high-quality infographics that attract backlinks.
4. Where can I submit my infographic to get backlinks?
You can submit your infographic to high-authority infographic directories for backlinks. Some popular submission sites include:
| Infographic Directory | Submission Link |
|---|---|
| Visual.ly | https://visual.ly |
| Infographic Journal | https://infographicjournal.com |
| Cool Infographics | https://www.coolinfographics.com |
| Reddit Infographics | https://www.reddit.com/r/infographics |
Submitting to these directories improves infographic reach and backlink acquisition.
5. How can I promote my infographic for backlinks?
Here are some effective infographic promotion strategies:
- Publish it on your website with a blog post for context.
- Reach out to bloggers and influencers in your industry.
- Submit to infographic directories for visibility.
- Promote on social media platforms like Twitter, LinkedIn, and Pinterest.
- Use guest blogging to include your infographic in relevant articles.
- Leverage HARO (Help a Reporter Out) to get media coverage.
These methods increase the chances of earning high-quality backlinks.
6. How do I track backlinks for my infographic?
To track backlinks for your infographic, use SEO tools like:
- Google Search Console (Monitor which sites are linking to your infographic)
- Ahrefs (Analyze backlink profiles and referring domains)
- SEMrush (Find lost and gained backlinks)
- Moz Link Explorer (Check domain authority of linking sites)
- Google Reverse Image Search (Find sites using your infographic without attribution)
Tracking backlinks helps measure the success of your infographic link-building efforts.
7. How do I add an embed code to my infographic for easy backlinking?
Adding an embed code makes it easier for others to share your infographic while linking back to your site. Use the following format:
<div>
<a href=”https://yourwebsite.com/infographic-source”>
<img src=”https://yourwebsite.com/infographic.jpg” alt=”Infographic Title”>
</a>
<p>Embed this infographic on your site: <br>
<textarea><a href=”https://yourwebsite.com/infographic-source”><img src=”https://yourwebsite.com/infographic.jpg” alt=”Infographic Title”></a></textarea>
</p>
</div>
Conclusion
Infographic link building is a powerful technique for earning high-quality backlinks and boosting SEO rankings. By creating engaging visuals, promoting them strategically, and ensuring they are easy to share, you can maximize the link-building potential of your infographics.
Start implementing these strategies today and watch your backlink profile and traffic grow!
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