The Most Popular Online Retailers You Should Know About in 2025

Introduction: Welcome to the World of Popular Online Retailers

Let’s be honest—you’ve probably shopped online more times than you can count. Maybe you snagged a last-minute gift on Amazon, browsed home goods on Wayfair, or discovered new fashion brands on Instagram. Online shopping isn’t just a convenience anymore—it’s a way of life.

In this article, I’ll take you through the most popular online retailers in the United States. Whether you’re looking for clothes, tech gadgets, groceries, or niche items, this listicle covers the top platforms Americans turn to when they click “Add to Cart.” Let’s dive into what makes these popular online retailers thrive—and which ones might just become your new favorites.

**Category	Retailer Name	Specialty Area	Best For	Notable Features**
General Marketplace	Amazon	Everything	All-purpose shopping	Fast Prime shipping, vast selection
Mass Retailer	Walmart	Essentials + groceries	Affordable bulk buys	Price match, grocery delivery
Trendy Essentials	Target	Stylish basics	Home decor, kids’ gear, curated style	Shipt delivery, designer collabs
Electronics	Best Buy	Tech & gadgets	Tech upgrades, home office gear	Geek Squad, daily tech deals
Marketplace	eBay	Resale & collectibles	Vintage finds, auctions	Bidding system, rare items
Bulk Wholesale	Costco	Bulk household items	Families, bulk food, appliances	Member pricing, extended warranties
Home & Furniture	Wayfair	Furniture, decor	First-time homeowners	AR tools, flash sales
Premium Tech	Apple	Electronics	Mac & iPhone purchases	Trade-ins, custom orders
Home Improvement	Home Depot	DIY tools, construction	Renovators, pros	Tool rental, AR visual tools
Grocery	Kroger	Food & pantry	Everyday groceries	Digital coupons, same-day delivery
Pet Supplies	Chewy	Pet food & accessories	Pet parents	Auto-ship, 24/7 vet chat
Fashion & Footwear	Zappos	Apparel & shoes	Easy returns, variety	Free shipping, 365-day returns
Handmade/Vintage	Etsy	Crafts & artisan goods	Personalized gifts	Support small businesses
Tech Components	Newegg	PC parts, gaming	DIY builders, gamers	Custom PC builder tools
Department Store	Macy’s	Fashion & home	Trendy shoppers	Virtual stylists, seasonal sales
Grocery Delivery	Instacart	Multi-store groceries	Local delivery, time-saving	Real-time chat with shoppers
Athletic Wear	Nike	Sportswear & shoes	Sneaker lovers, athletes	Custom shoes, exclusive drops
Niche Retailers	Wine.com, WinDepot, WinixAmerica	Wine, equipment, appliances	Niche hobbies and pro gear	Specialization, trusted brands
Beauty & Skincare	Ulta, Sephora	Cosmetics & skincare	Beauty enthusiasts	Rewards points, exclusive brands
Home Clearance	Overstock	Discount furniture	Budget-friendly home upgrades	Daily deals, closeouts
Luxury Fashion	Nordstrom	Designer clothes	Premium fashion buyers	Free returns, top-tier brands

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1. Amazon – The Giant Among Popular Online Retailers

It would be criminal not to start with Amazon. With an unparalleled selection, fast Prime delivery, and an ever-growing marketplace, Amazon is the name in popular online retailers.

Why Amazon rules:

• Over 12 million products

• Same-day and 2-day shipping via Prime

• Amazon Fresh for groceries

Best For: Everything. No exaggeration.

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2. Walmart.com – From Aisles to Algorithms

Walmart’s eCommerce platform has exploded in recent years. With pickup and delivery options, competitive pricing, and a growing selection, it has become one of the top online retailers.

Strengths:

• Groceries, apparel, and electronics

• 24/7 online customer service

• Price matching in-store and online

Best For: Affordable essentials and bulk purchases

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3. Target – Trendy, Practical, and Always on Point

Target’s online store marries aesthetic with affordability. Known for chic product lines and solid private labels, Target remains a leader among big online retailers.

Highlights:

• Same-day delivery via Shipt

• Designer partnerships (think Hearth & Hand with Magnolia)

• Curbside pickup

Best For: Home decor, stylish basics, and kids’ gear

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4. Best Buy – Tech and Electronics Authority

When it comes to gadgets, Best Buy tops the chart of popular online retailers for electronics. Their site offers a clean interface, excellent customer service, and Geek Squad support.

Why it’s great:

• Deals of the Day

• Easy financing options

• Expert setup & tech services

Best For: Tech enthusiasts, students, and home office upgrades

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5. eBay – The Original Online Marketplace

From second-hand treasures to brand-new products, eBay has been a key player in the world of major online retailers since the late ‘90s.

Why shoppers return:

• Bidding and Buy It Now options

• Extensive international shipping

• Vintage, rare, and collectible items

Best For: Resellers, collectors, and budget hunters

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6. Costco.com – Bulk Deals, Big Savings

Costco’s online presence continues to grow. Offering everything from bulk food to appliances, it’s a household favorite among leading online retailers.

Strengths:

• Member-only discounts

• Extended warranties on electronics

• Grocery and furniture delivery

Best For: Large households and businesses

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7. Wayfair – The Furniture and Home Goods Haven

Wayfair is one of the largest online retailers for home decor and furniture. Its expansive catalog makes it easy to revamp any room.

Highlights:

• Flash sales and daily deals

• AR tools to visualize products in your space

• White-glove delivery options

Best For: Interior decorators and first-time homeowners

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8. Apple.com – Sleek, Direct, Premium

Apple’s direct-to-consumer site is a smooth, minimalist retail experience—just like its products. It’s among the biggest internet retailers by revenue.

Why it’s reliable:

• Trade-in and financing programs

• Build-to-order Mac configurations

• AppleCare+ integration

Best For: Loyal Apple ecosystem users

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9. Home Depot – Building America, One Online Order at a Time

From tools to toilets, Home Depot’s online store is a staple for DIYers and pros alike, making it a popular online retailer in the home improvement space.

What stands out:

• Order online, pick up in-store

• Tool rental reservations

• AR tools for home visualization

Best For: Renovators, landscapers, and contractors

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10. Kroger.com – Grocery Delivered to Your Doorstep

Kroger isn’t just a brick-and-mortar grocery chain anymore. It’s part of the new breed of popular online retailers delivering food directly to U.S. homes.

Why shoppers love it:

• Digital coupons and personalized deals

• Same-day delivery in many zip codes

• Subscription-based savings with Boost

Best For: Everyday groceries and pantry stocking

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Comparison Table of Top U.S. Popular Online Retailers

🛒 Frequently Asked Questions About Popular Online Retailers in the United States

1. What are the most popular online retailers in the United States right now?

The most popular online retailers in the United States include:

• Amazon – the undisputed leader offering everything from books to groceries

• Walmart.com – known for everyday low prices and wide inventory

• Target – stylish essentials, furniture, and more

• Best Buy – electronics, computers, and tech

• Costco – membership-based savings on bulk items

• Wayfair – furniture and home goods

• Apple – electronics directly from the manufacturer

• Home Depot – tools, home improvement, and outdoor supplies

• eBay – auctions and collectibles

• Nike.com – branded sportswear

These popular online retailers are trusted by millions of Americans for convenience, selection, and competitive prices.

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2. Which are the top online retailers for electronics and gadgets?

If you’re shopping for electronics, consider these top online retailers:

• Best Buy – carries all major tech brands with expert customer service

• Amazon – extensive range and same-day shipping for tech gadgets

• Newegg – ideal for computer parts, custom builds, and gaming accessories

• Apple – for iPhones, iPads, Macs, and accessories

• B&H Photo Video – professional cameras, audio, and production gear

These biggest online retailers excel in product reviews, warranties, and fast shipping—key factors for tech shoppers.

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3. Which online retailers are best for grocery delivery in the USA?

When it comes to groceries, several leading online retailers have made a name for themselves:

• Walmart Grocery – affordable everyday items with curbside pickup

• Kroger.com – local delivery, weekly deals, and Boost program

• Amazon Fresh – fast delivery with Prime

• Instacart – shop from multiple grocery chains

• Costco – bulk grocery delivery with membership

These popular online retailers make grocery shopping fast and efficient—no more crowded aisles or long lines.

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4. What are the biggest online retailers for home goods and furniture?

Looking to redecorate? These biggest online retailers are perfect for home and interior products:

• Wayfair – huge variety with daily discounts

• Overstock – clearance deals and budget decor

• Amazon Home – furniture, lighting, and accents

• Target Home – chic and affordable selections

• IKEA (online store) – flat-pack furniture with smart design

These popular online retailers offer styles for every taste—boho, modern, rustic, or traditional.

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5. Are there any popular online retailers that specialize in fashion and footwear?

Absolutely! Fashion-focused major online retailers include:

• Zappos – vast shoe selection and stellar return policy

• ASOS – trendy clothes for Gen Z and millennials

• Nordstrom – premium and luxury apparel

• Macy’s – seasonal deals and style variety

• Nike.com – athletic fashion and sneakers

These big online retailers are known for exclusive collections, loyalty programs, and convenient returns.

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6. What are some of the largest online retailers in the U.S. by revenue?

The largest online retailers in the U.S. based on annual revenue include:

• Amazon – over $500 billion in annual sales

• Walmart.com – eCommerce division growing year-over-year

• Apple.com – high-ticket electronics

• Costco.com – wholesale ecommerce

• Best Buy – consistent electronics leader

Each of these popular online retailers ranks at the top due to sales volume, brand loyalty, and customer service.

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7. Which websites are considered the biggest internet retailers globally?

Globally, the biggest internet retailers include:

• Amazon (U.S.)

• Alibaba (China)

• Walmart (U.S.)

• JD.com (China)

• Rakuten (Japan)

While this article focuses on popular online retailers in the U.S., these global players shape the entire ecommerce industry.

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8. What are some web stores beginning with ‘Win USA’ that are trending now?

Several niche web stores beginning with Win USA include:

• Wine.com – largest online wine selection in the U.S.

• WinDepot.com – commercial kitchen equipment

• WinixAmerica.com – air purifiers and humidifiers

These popular online retailers serve specialty markets and enjoy loyal customer bases due to product expertise.

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9. How do I choose the best online retailer for a specific product?

Here’s how to evaluate popular online retailers:

• Check reviews – Product feedback and service ratings

• Compare prices – Look for coupons or member pricing

• Review return policies – Zappos, for instance, has 365-day returns

• Confirm delivery timelines – Prime vs. standard shipping

• Use loyalty programs – Nike, Macy’s, and Sephora offer points

By evaluating these criteria, you’ll find the right online retailer for your needs.

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10. Which major online retailers offer same-day or 2-hour delivery?

Need it now? These major online retailers offer lightning-fast shipping:

• Amazon Prime Now – 2-hour delivery in select cities

• Walmart Express – same-day delivery on essentials

• Target (via Shipt) – groceries and household items

• Instacart – groceries from local stores

• Best Buy – same-day for select tech items

These popular online retailers invest heavily in logistics to bring speed to your doorstep.

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11. What payment methods are accepted by popular online retailers?

Most popular online retailers accept:

• Credit/Debit Cards

• PayPal

• Apple Pay / Google Pay

• Buy Now, Pay Later (Klarna, Afterpay)

• Store credit and gift cards

Retailers like Amazon, Walmart, and Target are also rolling out crypto or digital wallet trials. Always check the payment options before checkout.

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12. Do any of the biggest online stores offer free shipping?

Yes, many biggest online stores offer free shipping, either by default or with minimum purchase:

• Amazon – Free with Prime

• Zappos – Free both ways (shipping & returns)

• Nike.com – Free for members

• Nordstrom – Free shipping and returns

• Wayfair – Free shipping over $35

Free shipping is a key selling point for many popular online retailers, improving customer retention.

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13. Are there membership-based popular online retailers worth joining?

Yes, some popular online retailers offer membership programs that bring great value:

• Amazon Prime – movies, books, free shipping

• Walmart+ – gas discounts and free delivery

• Costco – in-store and online savings

• Kroger Boost – grocery savings

• Target Circle – early access and bonus deals

Memberships enhance your shopping experience and save money long-term.

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14. Can I return items bought from online retailers in physical stores?

Yes, several popular online retailers with physical stores allow this:

• Walmart – online returns processed in-store

• Target – return online orders to any store

• Best Buy – returns accepted both online and in-store

• Apple – same-day exchanges in-store

• Home Depot – tool and supply returns at any location

This omni-channel model increases trust and flexibility for buyers.

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15. Which popular online retailers offer the best customer support?

Great customer service defines the best popular online retailers:

• Zappos – 24/7 call support, cheerful agents

• Amazon – chat, email, and returns with no questions asked

• Chewy – personal pet condolence cards and fast resolutions

• Apple – Genius Bar appointments, phone support

• Nordstrom – white-glove service for fashion

Consumers trust these major online retailers because they stand behind their products and support customers fully.