Search Pages That Link To Your Website: How to Find & Analyze Backlinks for SEO

Search Pages That Link To Your Website: How to Find & Analyze Backlinks for SEO

Introduction

Ever wondered who’s talking about your website? Whether you’re an SEO enthusiast, a business owner, or a digital marketer, knowing which pages link to your site can be a game-changer. These inbound links, also known as backlinks, can significantly impact your search rankings, domain authority, and website traffic.

In this guide, we’ll walk you through how to find pages that link to your website, why it matters, and the best tools and strategies to track and analyze your inbound links.

Why Are Inbound Links Important?

Before diving into the how, let’s discuss the why. Inbound links (also called backlinks) are crucial because:

• They improve your search engine ranking by signaling credibility to Google.
• They drive referral traffic from other websites.
• They help you monitor your brand mentions and partnerships.
• They allow you to spy on competitors and discover their linking strategies.

Now, let’s explore how to check inbound links to your site.

How to Find Inbound Links to a Page

1. Use Google Search Operators

Google has built-in search commands to help you discover who’s linking to your site. Try the following search queries:

• link:yourwebsite.com – This used to work but is no longer supported by Google.
• site:yourwebsite.com -inurl:yourwebsite.com – Shows pages mentioning your site.
• "yourwebsite.com" -site:yourwebsite.com – Finds mentions of your site without including your domain.
• intitle:"yourwebsite.com" – Searches for titles that include your website’s URL.

Example:

If you own example.com, type:

"example.com" -site:example.com

This will display external websites mentioning your domain.

2. Google Search Console (Free & Reliable)

Google Search Console provides official backlink data from Google’s perspective. Here’s how to use it:

1. Log in to Google Search Console.
2. Select your verified property (your website).
3. Navigate to “Links” in the left sidebar.
4. Under “Top linking sites,” you’ll see domains linking to your pages.
5. Click on “More” for a detailed list.

Tip: Export this data for deeper analysis.

3. Use Ahrefs’ Backlink Checker

Ahrefs is one of the most powerful tools for backlink analysis. Here’s how to use it:

1. Visit Ahrefs Free Backlink Checker.
2. Enter your website URL.
3. Click “Check backlinks”.
4. View the total number of backlinks, linking domains, and anchor texts.

For deeper insights, consider their paid version.

4. SEMrush Backlink Analytics

SEMrush is another excellent backlink analysis tool. Here’s how to use it:

1. Sign in to SEMrush.
2. Navigate to Backlink Analytics.
3. Enter your website URL.
4. View referring domains, backlinks, and anchor texts.

5. Moz Link Explorer

Moz Link Explorer provides insights into your backlink profile. Steps:

1. Visit Moz’s Link Explorer.
2. Enter your website URL.
3. Click Analyze.
4. Explore your Domain Authority (DA), linking domains, and inbound links.

6. Majestic SEO for Deep Link Insights

Majestic provides two main indexes:

• Fresh Index – Recently discovered backlinks.
• Historic Index – Long-term backlink database.

To use Majestic:

1. Go to Majestic.
2. Enter your website URL.
3. View your Trust Flow, Citation Flow, and link sources.

How to Track & Analyze Backlinks

Once you’ve found your inbound links, it’s time to analyze them. Here’s what to look for:

1. Link Quality Matters More Than Quantity

• High-authority links (e.g., from Forbes, HubSpot) boost your rankings.
• Spammy links (e.g., from shady directories) can hurt your SEO.

2. Monitor Anchor Text Distribution

• Branded anchor text: (e.g., “Digital Alchemy”) – Safe and recommended.
• Keyword-rich anchor text: (e.g., “best SEO tools”) – Can be useful but risky in excess.
• Generic anchor text: (e.g., “click here”) – Common and natural.

3. Find & Disavow Toxic Links

• If you spot harmful backlinks, use Google’s Disavow Tool to prevent penalties.
• Follow Google’s Disavow Guide.

How to Get More Quality Backlinks

Now that you know how to check inbound links, let’s discuss ways to earn high-quality backlinks.

1. Create Link-Worthy Content

• Publish original research, case studies, and industry reports.
• Write listicles, guides, and infographics.
• Keep your content updated to attract organic links.

2. Guest Blogging

• Write for reputable blogs in your industry.
• Include a relevant, natural backlink in your author bio or article body.

3. Find Unlinked Brand Mentions

• Use Google Alerts to track brand mentions.
• If someone mentions your site without linking, reach out and request a link.

4. Build Relationships & Network

• Engage with influencers, journalists, and bloggers.
• Offer valuable insights, interviews, and collaborations.

5. Broken Link Building

• Find broken links on other sites.
• Suggest replacing them with your relevant content.

Here are 15 frequently asked questions (FAQs) optimized with all related keywords and 1000 words for SEO.

1. What are inbound links, and why are they important for SEO?

Inbound links, also known as backlinks, are links from external websites that point to your page. These links are crucial for SEO because they signal credibility, authority, and relevance to search engines like Google. Websites with high-quality inbound links tend to rank higher in search results.

Related keywords: search pages that link to, find inbound links to a page, search for links to my site.

2. How can I search pages that link to my website?

You can use Google Search Operators to search for inbound links. Try the following:

• “yourwebsite.com” -site:yourwebsite.com → Finds external pages mentioning your domain.
• intitle:”yourwebsite.com” → Searches for links in page titles.
  Alternatively, tools like Google Search Console, Ahrefs, SEMrush, and Moz can provide comprehensive backlink reports.

Related keywords: search pages that link to, find links to a website, find incoming links to a website, search for sites that link to my site.

3. How do I check inbound links to my website using Google Search Console?

To check inbound links in Google Search Console, follow these steps:

1. Log in to Google Search Console.
2. Click on your verified website.
3. Navigate to “Links” on the left panel.
4. Under “Top Linking Sites”, find websites linking to yours.
5. Click “More” for detailed insights.

Related keywords: how to check inbound links, who links to my site, find inbound links, google search links to site.

4. How to find what pages are linking to a page on my website?

To find pages linking to a specific URL, use:

• Google Search Console (Check “Top Linked Pages”).
• Ahrefs (Enter the page URL in “Site Explorer” → Backlinks).
• SEMrush (Use Backlink Analytics).
• Moz Link Explorer (Check “Inbound Links” for a given URL).

Related keywords: how to find what pages are linking to a page, find pages that link to a specific URL, search for pages that link to a URL.

5. How can I find inbound links to my competitor’s website?

Use SEO tools like Ahrefs, SEMrush, or Moz:

• Enter competitor’s URL in the backlink checker.
• View a list of all inbound links pointing to their site.
• Analyze their linking strategies to improve your SEO.

Related keywords: find sites that link to a site, google find links to page, find sites linking to page.

6. How can I check how many websites link to my website?

Use Google Search Console for a free count of inbound links. For more advanced insights, try Ahrefs, Moz, or SEMrush, which display total backlinks, referring domains, and link quality.

Related keywords: how many websites link to my website, find sites that link to a URL, search for sites that link to a URL.

7. Can I track new inbound links automatically?

Yes! Use:

• Google Alerts to track mentions of your domain.
• Ahrefs Alerts to notify you about new backlinks.
• SEMrush Backlink Audit for real-time link monitoring.

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8. How can I find broken inbound links to my website?

Use Ahrefs Site Explorer or Google Search Console:

1. Identify broken backlinks pointing to your website.
2. Reach out to webmasters and request a correction or replacement.
3. Use 301 redirects to fix broken inbound links.

Related keywords: google search for links to website, pages that point to other pages, search for websites that link to my website.

9. How do I improve the quality of inbound links?

• Focus on high-authority websites for backlinks.
• Guest post on reputable industry blogs.
• Use digital PR to earn links from news sites.
• Find unlinked brand mentions and request a link.

Related keywords: search for links to my site, find inbound links, websites linking to my site.

10. What’s the difference between inbound links and outbound links?

• Inbound links (backlinks): Other websites linking to your site.
• Outbound links: Links from your site to external pages.
• Internal links: Links within your own website.

Related keywords: find links to a page, find sites that link to a URL, google find links to page.

11. How do I find spammy inbound links?

Use Google Search Console or Ahrefs Site Audit to check for:

• Low-quality directory links.
• Spammy blog comments with unnatural anchor text.
• Irrelevant links from foreign sites.

Related keywords: search pages that link to, search links to a website, google find links to a page.

12. Can inbound links hurt my website’s SEO?

Yes, toxic backlinks from spammy sites can harm SEO. Use Google’s Disavow Tool to remove harmful links from Google’s ranking calculations.

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13. How can I earn high-quality inbound links?

• Publish original research and data-driven content.
• Get featured in news articles and PR campaigns.
• Use guest blogging and influencer partnerships.

Related keywords: find inbound links to a page, google search links to site, websites linking to my site.

14. How often should I check my inbound links?

• Weekly if you’re running an active SEO campaign.
• Monthly for general backlink monitoring.
• Quarterly for a comprehensive backlink audit.

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15. What are the best free tools to check inbound links?

• Google Search Console – Official Google data.
• Ahrefs Free Backlink Checker – Limited free version.
• Moz Link Explorer – Free insights on backlinks.
• SEMrush Backlink Analytics – Free limited access.

Related keywords: who links to my site, find links to a website, find pages that link to a specific URL.

Conclusion

Understanding who links to your website is crucial for improving SEO, tracking brand mentions, and uncovering growth opportunities. By using Google Search Console, Ahrefs, SEMrush, Moz, and Majestic, you can efficiently find inbound links and strengthen your backlink profile.

Ready to take action? Start by checking your backlinks using one of the free tools mentioned, and let us know your insights in the comments below! 🚀

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By AliBacklink Team Last updated May 3, 2025

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