Web Design Layout Pricing: What You’ll Pay and Why
Web Design Layout Pricing: What You Should Expect to Pay in 2025
Let’s be honest—web design layout pricing can feel like trying to price a house without knowing how many bedrooms you need or where it’s located.
Do you want a sleek landing page? A full-blown eCommerce store? A blog with bells and whistles?
You ask one designer, they quote $500. Another? $10,000. So, how much should web design cost, really?
In this guide, I’ll walk you through everything you need to know about web design layout pricing—whether you’re hiring a freelancer, agency, or building it yourself.
You’ll learn the difference between design and development costs, monthly website maintenance, hidden fees, and what features truly impact your website design pricing.
Category | Details |
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Main Keyword | web design layout pricing |
Common Secondary Keywords | how much does a website cost, website design cost, website design pricing, how much does it cost to make a website, web page design price |
Software Cost | $0 (using open-source platforms like WordPress) |
Domain Name | $10 – $20 per year |
Hosting | $50 – $300 per year (shared to managed hosting) |
Web Design (Basic Website) | $1,500 – $3,500 |
Custom Website Design | $3,500 – $10,000 |
E-commerce Design | $5,000 – $20,000 |
Enterprise Web Design | $20,000 – $75,000+ |
Landing Page Only | $500 – $1,500 |
Freelancer Hourly Rate | $25 – $150 per hour |
Agency Hourly Rate | $75 – $250 per hour |
Website Maintenance (Monthly) | $50 – $200 |
SSL Certificate | Often free, sometimes $30–$99/year |
Plugins & Add-ons | $0 – $500+ annually (depending on features) |
Email Hosting | $1 – $5 per month (optional) |
Site Builders (e.g. Wix, Squarespace) | $16 – $50 per month (includes hosting & templates) |
Beginner Freelance Pricing | $500 – $1,500 per site |
Mid-Level Freelance Pricing | $2,000 – $5,000 per site |
Common Hidden Costs | Licensing, stock media, plugin renewals, performance optimization, developer support |
Cost Influencers | Page count, custom features, integrations, SEO, UX/UI design, CMS selection |
Total Annual Website Cost Range | $1,500 – $20,000+ depending on size and complexity |
Table of Contents
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What Is Web Design Layout Pricing?
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Key Factors That Influence Web Design Cost
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Average Price for Web Design in the U.S.
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Web Design Pricing Models: Hourly vs Flat-Rate
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Web Design Layout Pricing by Website Type
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Monthly Costs: How Much Does a Website Cost to Maintain?
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Hidden Fees You Shouldn’t Overlook
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Web Design Layout Pricing for Freelancers vs Agencies
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How Much Should I Charge to Build a Website?
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Web Design Cost Breakdown Table
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What Impacts Web Page Development Cost?
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Price Design Website Packages: What’s Included?
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Tips for Saving on Web Design Without Sacrificing Quality
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Should You Use a Website Builder Instead?
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Final Thoughts: Getting the Most From Your Web Design Investment
1. What Is Web Design Layout Pricing?
Web design layout pricing refers to the total cost involved in designing the visual structure, layout, and functionality of a website. It includes:
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Page layout and structure
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UI/UX design
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Responsive mobile design
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Navigation and content placement
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Visual branding elements
While web design cost covers aesthetics and user experience, it often overlaps with web development costs, which include coding and technical implementation.
2. Key Factors That Influence Web Design Cost
So, how much does it cost to design a website? That depends on:
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Number of pages
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Custom vs template design
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Interactive features (e.g., forms, booking tools)
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E-commerce capabilities
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SEO and content strategy
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CMS platform (WordPress, Webflow, Shopify)
Each additional layer of complexity adds to your overall web design layout pricing.
3. Average Price for Web Design in the U.S.
Here’s what typical website design pricing looks like in 2025:
Website Type | Average Design Price |
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Basic Business Website | $1,500 – $3,500 |
Custom Website Design | $3,500 – $10,000 |
E-commerce Website | $5,000 – $20,000 |
Enterprise Website | $20,000 – $75,000+ |
Landing Page Design | $500 – $1,500 |
This range reflects freelance website building pricing to full-service agencies.
4. Web Design Pricing Models: Hourly vs Flat-Rate
Hourly Rate Model
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Freelancers: $25–$150/hour
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Agencies: $75–$250/hour
Good for smaller projects or ongoing tweaks.
Flat-Rate Model
Best for full projects with defined scope. You agree to a fixed fee based on your requirements—this helps avoid surprises in your site cost.
5. Web Design Layout Pricing by Website Type
Here’s a breakdown based on functionality:
Website Type | Pages | Key Features | Estimated Cost |
---|---|---|---|
Personal Blog | 3–5 | Blog, About, Contact | $500 – $2,000 |
Small Business Site | 5–10 | Services, Testimonials, Gallery | $2,000 – $5,000 |
Portfolio Website | 3–7 | Projects, Resume, Contact | $1,000 – $3,000 |
E-commerce Store | 10–50 | Product pages, Checkout, CRM | $5,000 – $20,000 |
SaaS/Startup Website | 10–30 | Login, Custom Integrations | $10,000 – $40,000 |
Clearly, how much does a website cost depends on your goals and features.
6. Monthly Costs: How Much Does a Website Cost to Maintain?
Even after launching, your web design layout pricing continues monthly:
Expense | Monthly Cost |
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Hosting | $5 – $50 |
Domain Renewal | $1 – $3 |
Maintenance & Updates | $50 – $200 |
Plugins & Tools | $10 – $100 |
Marketing (optional) | Varies |
So if you’re wondering how much does a website cost per month, plan for $50–$300+ depending on your tech stack.
7. Hidden Fees You Shouldn’t Overlook
Here’s where web design layout pricing can surprise you:
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Licensing for stock images or fonts
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Plugin renewals
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SSL certificate (sometimes paid)
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Website backup tools
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Email hosting
These extras mean how much does it cost to run a large website can spiral into thousands annually if not planned.
8. Web Design Layout Pricing for Freelancers vs Agencies
Freelancers
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Pros: Affordable, flexible
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Cons: Limited scalability, single point of failure
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Pricing: $500 – $5,000+
Agencies
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Pros: Full-service team, strategy, support
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Cons: Higher cost, formal process
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Pricing: $5,000 – $50,000+
If you’re asking how much for web design that’s scalable, agencies are your best bet.
9. How Much Should I Charge to Build a Website?
Freelancers often wonder, how much should I charge to build a website?
It depends on:
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Scope of work
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Your experience level
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Market location
Beginner rates: $500 – $1,500
Mid-level: $2,000 – $5,000
Expert: $6,000+
If you’re starting out, ask: how much should I charge to create a website without undercutting yourself?
10. Web Design Cost Breakdown Table
Category | Cost Range |
---|---|
Domain Name | $10 – $20/year |
Hosting | $50 – $300/year |
Web Design (One-Time) | $1,000 – $10,000+ |
Development | $1,000 – $15,000 |
Maintenance | $500 – $2,000/year |
Total Annual Cost | $1,500 – $20,000+ |
11. What Impacts Web Page Development Cost?
Development = coding the features designed. This adds to your web page development cost based on:
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Custom functionality
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Database integration
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Speed optimization
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Security layers
That’s why website development charges can double your initial web design layout pricing.
12. Price Design Website Packages: What’s Included?
Typical packages include:
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Design mockups and revisions
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Mobile-friendly layout
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On-page SEO setup
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CMS integration (WordPress or Webflow)
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Analytics setup
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Contact forms and basic interactivity
These features heavily impact your website design cost and value.
13. Tips for Saving on Web Design Without Sacrificing Quality
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Use pre-designed templates
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Start small, scale later
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Prioritize must-have features
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Hire skilled freelancers with good portfolios
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Choose WordPress + Elementor or Webflow for ease
You can reduce your web design layout pricing without compromising quality.
14. Should You Use a Website Builder Instead?
Platforms like Wix, Squarespace, and Shopify offer DIY alternatives. They’re ideal if:
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Budget is <$500
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You’re non-technical
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You don’t need custom features
However, builders come with limitations. In most cases, a professional designer will deliver a better experience and ROI.
Frequently Asked Questions About Web Design Layout Pricing
1. What is web design layout pricing?
Web design layout pricing refers to the total cost associated with planning, designing, and delivering the visual layout and structural arrangement of a website. It includes wireframing, user interface (UI) design, page structure, typography, colors, responsiveness, and user experience elements.
This pricing is a core component of the broader website design cost and depends heavily on the complexity of the layout, number of pages, branding requirements, and whether it’s custom-built or template-based. It’s a critical element to determine when asking how much does it cost to design a website effectively.
2. How much does a website cost in 2025?
The answer depends on the type of website and functionality. Here’s a simplified range:
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Basic website: $500 – $3,000
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Small business site: $3,000 – $7,500
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Ecommerce website: $5,000 – $20,000+
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Large enterprise websites: $20,000 – $100,000+
So, if you’re wondering how much does it cost to build a website, factor in content, SEO, layout design, development, and maintenance. The overall web design layout pricing is just one component but usually sets the foundation for the rest of the project.
3. How much should website design cost?
How much should website design cost depends on:
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Your business goals
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The complexity of the design
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Custom vs template layouts
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The number of pages
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Responsive requirements
For a small to medium-sized business, a reasonable web design layout pricing starts at around $2,500 and can go up to $10,000+ depending on required features.
4. What affects website design pricing the most?
Several factors impact website design pricing:
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Page volume
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Custom graphic creation
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Branding development
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Responsive design needs
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Accessibility standards
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Revisions and scope creep
These components are the hidden drivers behind the question of how much does it cost to make a website or how much does a website cost per month when considering ongoing changes.
5. How much should I charge someone to build a website?
If you’re a freelancer, how much should I charge to build a website depends on your experience and the project size.
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Beginners: $500 – $1,500
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Intermediate: $2,000 – $5,000
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Advanced: $6,000 – $10,000+
A good rule is to price based on hours estimated + profit margin. For full builds, consider bundling in web design layout pricing separately from development.
6. How much does a website cost per month?
Once launched, your site will still incur recurring monthly costs:
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Hosting: $5–$50/month
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Maintenance: $50–$200/month
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Plugins/tools: $10–$100/month
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Domain: $1–$3/month
So if you’re calculating how much does it cost to have a website long-term, expect to spend $75–$300 monthly depending on needs. These figures are exclusive of one-time web page design price.
7. What’s the average cost for website design in the United States?
In the U.S., the average web design cost for a small business website is between $2,500 and $10,000. For a startup or mid-size company looking for a semi-custom or fully custom solution, expect pricing closer to $10,000 – $30,000.
Freelance developers may offer reduced freelance website building pricing, but agencies often bundle in strategy, branding, and post-launch support, increasing value for higher price points.
8. How is web design layout pricing different from full website cost?
Web design layout pricing covers the visual design phase only—UI design, page layout, and aesthetic components. It doesn’t usually include:
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Coding
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Hosting setup
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CMS installation
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SEO optimization
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Testing or QA
In contrast, website development charges (or web page development cost) refer to the actual building of the site. These are separate line items in most proposals.
9. What is a reasonable price for web design?
A reasonable price for web design falls between $2,000 to $8,000 for a standard marketing website of 5–10 pages. If you need custom graphics, animations, or a strong mobile-first layout, expect pricing at the higher end.
Always compare pricing with scope—cheap doesn’t mean best. Value-driven web design layout pricing balances cost with user experience and brand strength.
10. How much should I charge to create a website?
If you’re a web designer, you’re probably asking how much should I charge to create a website based on industry standards.
Use this pricing tier:
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Landing Page: $300–$800
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5-Page Website: $1,500–$3,500
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Custom WordPress site: $3,000–$7,000
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E-commerce site: $5,000–$15,000+
Don’t forget to include the web page design price and also consider add-ons like content writing, SEO, or logo design.
11. How much to charge for a website as a beginner?
New freelancers often struggle with how much to charge for a website as a beginner. Start small but don’t undervalue your work.
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Portfolio site: $500
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Blog setup: $600–$900
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Basic business website: $1,000–$2,000
These starter rates allow for learning while still fairly pricing your time, especially for web design pricing that includes multiple revisions and responsive design.
12. What’s the web page design price for single-page sites?
A well-crafted one-page website might cost:
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Template-based design: $300–$700
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Semi-custom: $800–$1,200
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Fully custom design: $1,200–$2,500
Though short, one-pagers require strategy in layout flow, branding, and mobile optimization—so don’t undervalue this segment of web design layout pricing.
13. How much does it cost to run a large website?
Larger websites incur higher expenses, not just in web design layout pricing, but in ongoing management.
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Hosting on VPS/cloud: $50–$300/month
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Security/firewall: $20–$100/month
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CDN/Performance tools: $20–$50/month
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Internal team or retainer costs: Varies
So yes, how much does it cost to run a large website can easily exceed $5,000–$15,000 per year in overhead alone.
14. What does site cost include aside from design?
When clients ask about total site cost, they often forget the following:
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Licensing fees (stock media/fonts)
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Plugin subscriptions
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SEO audits and setup
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Accessibility compliance tools
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Analytics platforms
These expenses are typically not in base web design layout pricing, but are necessary for functional, user-friendly websites.
15. How can I reduce my web design cost without compromising quality?
If you want to save on web design layout pricing, here are smart tips:
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Use pre-built themes or design kits
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Write your own content
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Limit unnecessary features
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Start with a 1–5 page site, then scale
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Use drag-and-drop platforms (Webflow, Elementor)
Even small savings on design layout can reduce your average price for web design significantly while still giving you a polished, professional website.
15. Final Thoughts: Getting the Most From Your Web Design Investment
So, how much does it cost to make a website that truly represents your brand?
The answer depends on your goals, features, and partner.
Yes, web design layout pricing varies wildly—from $500 landing pages to $50,000+ enterprise builds. But with planning, clarity, and the right team, you’ll get incredible value from your investment.
In short, whether you’re asking:
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how much does it cost to have a website
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how much to charge for a website
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or what should I charge someone to build a website
—this guide gives you the clarity to move forward.